Partnering with the Force

AFGRI sign on as the first Regional Rugby Partner of the Western Force

AFGRI is delighted to announce our sponsorship with The Western Force to partner as the official regional rugby partner across the upcoming season.


Our partnership will allow us to continue grow our connection with regional communities through engaging opportunities with rugby. To realise this ambition, the Western Force will take to the road and visit regional areas across the state, fostering the passion for the game in players, new and old.


General Manager of Sales and Marketing, Jacques Coetzee, is thrilled to partner with the Force and support rugby in WA.


"As a John Deere dealer, we provide our markets with premium agriculture, construction and forestry equipment, and we feel it is a perfect fit to partner with a premium brand like the Western Force," Jacques stated.


"As the Western Force look to strengthen their connection to regional communities across Western Australia, this partnership is a perfect fit for us. This allows us the opportunity to continue to bring together communities together through supporting the Western Force regional program."


"Engaging with our communities as a team reflects our core values as a business. This is an integral part of the success on our journey, and we believe this partnership will further strengthen those beliefs." Said Jacques


Business Development Manager Huw Lock states this is an integral partnership that will provide engagement opportunities for regional towns throughout WA.


"With the support of AFGRI, the Force will visit communities to conduct rugby clinics and community events, providing opportunities for rugby fans to engage with our players and help grow the game.”


"To see the Force, go on the road is close to our heart. We’re passionate about this initiative as we appreciate there’s a strong supporter base all across WA."


"As the state's premier rugby team, the Force are a representation of WA; the regional rugby events will provide opportunities for players to connect to the land and people."


Stay tuned for information on when the Force will be in your hometown in 2023!

Chelsea Wulff, Isaac Fines-Leleiwasa, Ian Prior, Sofia Bekir Fuente