Our Company

Overview

AFGRI Equipment is your reliable source of premium new and used equipment, tailored to meet the machinery needs of our customers. We are a 14-branch John Deere dealership group, but are also well supported by various other franchises to ensure we continue to meet the farming needs of our customers. Such other franchises include Kuhn, Manitou, Bourgault, Equalizer, Horsch, Croplands, Grainking, MacDon, Midwest, Gason, Marshall, Fieldquip and Agrowplow to name a few.

Vision

Our vision is to be the market leader in our field with a strong and reputable brand.

Mission

Our mission is to be the preferred supplier of premium equipment, services and solutions.

Our Values

our_values

Leadership

Gollie Coetzee

Operations Director

Wessel Oosthuizen

Commercial Director

Jacques Coetzee

Marketing & Small Ag Manager

Andrew Vernon

Group Sales Manager

Ken Paolini

Group Aftermarket Manager

Uys Lourens

Precision Ag Manager

James Mckillop

General Manager - Construction & Forestry

Kim Anderson

Whole Goods Admin Manager

History

2004

South African based company AFGRI Holdings Ltd. acquired the longstanding business T & H Walton Stores, in business for more than 40 years.

2013

Our name officially changed from T & H Walton Stores to AFGRI Equipment.

2014

AFGRI was purchased by a private company called AgriGroupe and unlisted from the JSE (Johannesburg Stock Exchange). AFGRI Equipment now runs as a corporate structure with the necessary policies, procedures and financial backing in place.

2015

We expanded our footprint in Western Australia with the acquisition of Jolly and Sons in August 2015.

2016

We continued to expand our footprint in Western Australia with the purchase of Greenline Ag in August 2016.

2017

AFGRI Equipment then acquired Ratten & Slater in April 2017, adding a further 3 branches to our dealer network.

2019

As of May 1 2019, AFGRI Equipment are the authorised dealer of John Deere Construction & Forestry equipment in Western Australia.

Community

At AFGRI Equipment, we are proud to be growing with local communities. We have a strong commitment to being an integral part of regional Western Australia. In our commitment to local communities, we continually invest in excess of $1 million in:

  • Partnerships with local farming organisations and support groups.
  • Local fairs and trade shows (Dowerin Field Days, Mingenew Expo, Newdegate Machinery Field Days, Wagin Woolorama).
  • Various sporting groups and clubs (bowling clubs, footy teams).
  • Community events (golf days, local races, charity fundraisers).

We also continue to invest significantly in our dealerships and premises in regional WA.

community