AFGRI Equipment continues support for Women in Farming
Women in Farming is a not-for-profit organisation that brings women together through a network of branches across WA, creating opportunities to share knowledge, build skills and strengthen their contribution to farming businesses and rural communities.
AFGRI Equipment General Manager Sales & Marketing, Jacques Coetzee, said the decision to continue the partnership reflected AFGRI’s commitment to the agricultural communities it works alongside across Western Australia.
“Women play an incredibly important role in agricultural businesses across Western Australia, and Women in Farming provides a valuable network for them to connect, share knowledge and continue developing their skills,” Mr Coetzee said.
With approximately 300 members across 16 branches, including an online branch, Women in Farming provides opportunities for women across WA to participate regardless of their location. Its activities include branch meetings, webinars, newsletters and an annual seminar, with a strong focus on practical knowledge that can be applied within agricultural businesses.
Women in Farming’s activities cover areas including business and enterprise management, employees and family, office management and broader issues affecting the farm business.
Mr Coetzee said this practical, grassroots approach was an important part of why AFGRI continued to support the organisation.
“We see first-hand that successful farm businesses rely on the knowledge, skills and contribution of everyone involved,” he said.
“Women in Farming creates opportunities for its members to learn from one another, access relevant information and build strong professional networks. For AFGRI, supporting that work is a natural extension of our involvement in farming communities across WA.”
Women in Farming Executive Officer, Roxanne Morrissey, said AFGRI Equipment’s continued support would help the organisation continue delivering opportunities for members across WA.
“With ongoing support from AFGRI, Women in Farming is able to continue to provide successful events such as our annual seminar, assist branches in running local happenings and aid members in attending occasions which directly add to their professional development.”
Women in Farming’s broader aim is to support women to contribute to their agricultural businesses and, in doing so, improve the profitability and sustainability of agriculture and rural communities.
“The willingness of AFGRI Equipment to step up and be actively involved with Women in Farming shows true support of our organisation and goes beyond simply being a sponsor.
Whether it be attendance at our seminar or hosting a site visit for a study tour, the readiness of AFGRI to engage, gives members direct access to a leader in the machinery field and at the same time, receive some of the most up to date information around initiatives and developments. The very welcoming and supportive environment in which AFGRI does this, is highly regarded by our organisation.”
Mr Coetzee said AFGRI saw the partnership as an opportunity to remain actively connected with Women in Farming and its members.
“The real value comes from being involved, listening to members and sharing knowledge where we can add value,” he said.
“Our teams work across regional WA every day, so there is a strong alignment between the communities Women in Farming represents and the communities AFGRI serves. We’re proud to continue that relationship and support the important work Women in Farming is doing across the State.”
